- Category:
Small Business Energy Savings -
Last updated:
September 3, 2025
Benefits of EV Charging Stations for Your Business
Consider the advantages of EV charging stations for your business. You will do more than offer convenience to EV drivers. EV chargers bring several advantages. They not only offer convenience for EV drivers, but can also help enhance your reputation and increase spending. Businesses within 500 meters of a new EV charger saw customer spending increase by 1.4% annually.
Is there a need for more EV charging points?
The infrastructure of EV chargers is being built out quickly, but their distribution is uneven. Major cities and high-income areas have a higher density of stations than low-income neighborhoods and rural areas.
The number of publicly available EV chargers doubled between 2018 and 2022, and the number of charger installations grew by 60% in 2021. In 2024, 200,000 more EV chargers were built. However, there’s still a need for more EV chargers in rural and lower-income areas.
7 benefits of installing EV stations for small businesses
With the need for charging points growing, the benefits of installing EV charging stations at your business could be substantial. They might help you gain a competitive edge by attracting more customers with electric vehicles, encouraging them to stay longer and boosting your reputation for contributing to a cleaner community. Below are the key advantages for your small business when investing in an EV charging station.
1. Attract new customers and encourage longer visits
Installing EV chargers for business can help your company build its customer base. EV drivers tend to be higher income and need a way to pass the time while their vehicle is charging. 78% of EV drivers leave their cars when charging and explore the local area. Around 30% buy a drink or snack while charging their vehicle. That’s why businesses around an EV charging station average almost $1,500 more in annual income.
2. Gain a competitive advantage with EV charging options
EV drivers prefer to do business with companies that give them convenient and easy access to a public charger. One of the benefits of EV charging stations for your business is that you can transform your location into a planned destination.
Here’s how to make the most out of putting in EV charging points at your business:
- Install multiple EV charging stations. This reduces the chance that drivers will have to wait for a spot to open.
- Place chargers near your entrance. Enhance convenience and safety with chargers in easily findable, well-lit spots.
- Install clear signage. Let everyone know that you offer EV charging. Signs near the street or in busy entrances will get more attention.
- Make paying easy. Investing in EV charging stations that integrate with payment platforms and popular apps adds to their convenience.
- Commit to maintenance. Avoid frustrating customers by ensuring your EV charging stations are in good working order.
- Promote your EV chargers. Let people know that you’re offering this convenience and consider short-term promotions to encourage usage. In addition to signage, add information to your social media platforms, websites and newsletters.
3. Receive additional revenue from charging points
You can earn direct income from the charging fees customers pay to connect to the EV charging port outside your business. It’s a way to recover your investment and add a new profit stream.
Your options include per-hour or per-kWh rates or a flat fee. You can offer discounts when a customer makes a purchase. The amount of money you can make from a direct current fast charging (DCFC) station depends on how much you pay for electricity during peak times, called demand charges, and the overall price you pay for electricity at your business.
4. Offset costs with government incentives
Getting the benefits of installing EV charging stations for business can be more affordable than you might think. You can reduce your upfront costs of installing EV charging stations through various federal and state programs. For example, the Alternative Fuel Vehicle Refueling Property Credit can reduce your federal taxes by up to 30% of your purchase.
Another option is the National Electric Vehicle Infrastructure (NEVI) Formula Program, which partially funds EV charger installations near designated travel corridors. Check for state and local programs that may apply to you. These are changing all the time and include both tax incentives and grants.
5. Promote sustainability and help reduce emissions
One of the benefits of installing commercial EV charging stations is strengthening support for your company’s sustainability goals. It engages your customers in sustainability and proves you care about reducing the environmental impact of your business.
An EV charging station can help your business earn sustainability certifications such as Leadership in Energy and Environmental Design (LEED). You can also get award points for contributing to the alternative fuel vehicle infrastructure from the U.S. Green Building Council.
6. Support employees and attract new talent
Boost employee morale and establish your company as a forward-thinking and socially responsible place to work. On-site charging for employees can also enhance their satisfaction and loyalty. In a competitive job market, you can attract top talent and create an engaged and committed workforce.
7. Grow your business with increasing EV demand
As more people choose EVs, the demand for convenient chargers grows. The trend creates an opportunity for your company when you install EV chargers for business. Helping to meet this fast-growing need is one way you can stay ahead of competitors, appeal to more customers and strengthen your company’s brand reputation. A savvy EV charger strategy supports long-term business growth, while adding to your bottom line with a dependable revenue stream.
Which small businesses benefit the most from investing in EV charging stations?
Restaurants, cafes, retail shops, hotels, entertainment venues and parking garages are examples of companies that benefit a lot from EV charging points for business. Investing in EV charging stations makes sense for many types of businesses. If your company depends on foot traffic and benefits from customers making regular, repeated visits or spending a lot of time at your location, you may get the most benefits from EV charging stations for business.
Things to consider when installing a commercial EV charger
Your company has the best chance of enjoying all the benefits of EV charging stations if you plan carefully and make the right choices. Here’s how to ensure you get positive results for your business and the best appeal to customers and employees:
- Choose the right charger. A Level-2 charger is less expensive, but charging takes longer. DC fast chargers support customers who want a quicker stop.
- Consider electrical capacity. Your area infrastructure may not support fast chargers. Even with a Level-2 charger, you may need to pay for an upgrade, which adds to the costs.
- Plan for all costs. Your budget should consider the cost of equipment, installation, permitting and inspections. Include ongoing maintenance, demand charges for electricity and costs to promote the feature.
- Design a complete experience. The charging station should work in concert with your core business, so consider location, lighting and signage.
- Don’t neglect marketing. Get the most from your investment in EV charging points for business by promoting them on your company communications, social media, Google Business profile and EV charging apps like PlugShare.
Explore your options for installing EV chargers for business at your location and contact Constellation for smart energy solutions and professional installation services.
