Constellation’s personal ties with customers matter; that’s one reason why Constellation started its Refer a Friend program. Constellation wants you to benefit from sharing the good news about your experiences with Constellation — and reward both you and a friend for doing so.
The Constellation Refer a Friend program began in 2011 as one of Constellation’s customer referral programs. The intent, says Constellation Marketing Channel Manager Lora Bergeron, was to both reward current customers and also offer incentives to reach out to friends and family and recommend Constellation.
So far, the Refer a Friend program is doing precisely that. Bergeron relates that over 42,000 customers have been referred, and the company has given over $1.7 million in incentives.
Lindsay Janek joined the Constellation family thanks to the Refer a Friend program (in the state of Texas Constellation does business as StarTex Power). “My friend referred me to StarTex Power and I got a great rate and a $50 gift card after I signed up!” she enthuses. “I promptly used it to go shopping. I can’t wait to refer my friends and receive more gift cards! It’s easy money!”
The Refer a Friend program is fairly straightforward, Bergeron observes. Here’s how it works:
Bergeron explains customers have options for their thank you gift cards. “They can choose a card from a variety of merchants,” Bergeron notes, “or just get a $50 Visa card.” The card can be an email code or an actual plastic card that is mailed to the recipient’s home — the choice is up to them, Bergeron says. Merchant card options allow the reward recipients to select from top brands.
Bergeron comments the Constellation Refer a Friend program is ongoing for the company. “We get a steady stream of referrals,” she reports, noting that each new customer gets a little reminder email 30 days after joining Constellation to refer a friend or family member.
“We want to expand to get more referrals,” she adds. “We find that referred friends make the best customers.”
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